01
Three Big Dawgs
A Project based on a lifestyle
Above demonstrates projects I was a part of. I had a significant role in designing the brand identity. This company started out of the U.K and hired me as a Freelancer to put together a visual plan. It had investors like Connor Mcgreggor who supported the brand. As a team we all came together to complete our goal. That was to create a spirit with a new angle of marketing.
Early on, I developed the visual look for this champagne. From label design to package design, from developing ads for print media to social media, directing and editing videos—I have played a key role in all aspects of developing the brand identity.​ That's just branding. I also helped develop how we were going to showcase our champagne at trade shows and events; made many sales presentations to account executives and VPs; developed POSM displays; designed magazine ads; and directed photography campaigns.
I had the idea of using an all-black bottle. This stood out to the owner, so we decided to go with it. I had my hands involved with direction of mood boards, treatments, advertising, photographers and creative shot ideas. We ran campaigns across all social media channels and online.
The user experience is a reflection of the way the user interacts with our website. It's how the user feels about their time on your site, and it's what they remember when they leave. I spent a lot of time perfecting a positive emotion someone may have after leaving our website.
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A good user experience includes easy-to-use navigation, fast loading speeds, and an entertaining or luxurious feel. The best user experiences are also fun and exciting!
02
Brand Identity
A Project based on a lifestyle
Pantone 533C
Pantone 533C
Pantone 533C
Graphic Design
As a graphic designer, there is always room for creativity and originality. I've designed many pieces of work for this brand.
03
Content Creation I designed for social media, flyers, billboards, and POSM
Package Design
A Project based on a lifestyle
Label Design
Above demonstrates a shipping designed to hold a case of Champagne. Later used as a display in retail chain stores. I wanted to create a luxury look with colors and textures that give this wine the distinction of standing out.
The brut bottle is green glass with gold foil imprinted lettering. It has a matte label that features a brand logo with gold foil highlights, classic typeface and calligraphy, and gold foil trimming. The rose bottle is clear with rose gold foil lettering and trim.
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04
POSM
A Project based on a lifestyle
User Friendly
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
05
Presentations
A Project based on a lifestyle
Sales Materials
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
06
Advertising
A Project based on a lifestyle
Sales Materials
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
