Power of Advertising
This project I had a lot of fun with. Fire & Ice is a Switzerland alcohol company. I helped brand and design Ads that were ran across social media channels and the web. I had an idea to create something that had both fire and ice in it. The memo for this brand was using all four elements to produce the alcohol, earth, water, air, and fire. We took this idea and ran with it. Using it for not only advertising online but billboard, sell sheets and presentations. I had the direction of putting together the photography while coordinating with the photographer to create the highest quality, yet most creative shots possible.
Fire & Ice is new to the U.S market but currently being sold in over thirty countries. It was an honor to be a part of it and help brand and advertise their product. Find examples of work below.
These Ads were displayed using various forms of marketing. It had been used in many different countries. I wanted to display an exciting, never before seen alcohol product. The natural elements bring a quality product to mind. I utilized that to create what is shown above.
Displayed across small and large billboards.
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Photography + Social Media
A Project based on a lifestyle
Lifestyle Shots
I am a photographer who specializes in capturing details and creating shots that are not only visually stunning, but also tell the story of my clients' unique lifestyles. I work with my clients to create the images they want, and then help them bring them to life on location. I am skilled in both photography and editing, so after we take the photos, I can make sure they are exactly what you envisioned.
Shots created to bring the product to life. The photographer and I used props here to correlate the brand identity. Ice, gold flakes, and marble countertops were key to producing a high-end product in this shoot.
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Sale Material
A Project based on a lifestyle
These sell sheets are used to go out and gain new points of distribution. Adding chain accounts like Vons, or independent liquor stores. I was in charge to create sells material that would be presented to buyers, VP's. Here is the Original F&I created.
Changed the primary color to gold here. Including different taste profile and product knowledge on each of them.
I stuck with the brand identity using a change of primary color here. The pink gives this a "Gin Rose" vibe. Displaying it differently from the regular gin.
Last but not least, I had used a light blue the same color as the bottle for the primary color.
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Sales Presentations
A Project based on a lifestyle
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
