01
Louis Morette Champagne
A Project based on a lifestyle
I've been with Louis Morette since the beginning, and I've been the driving force behind its success. When I started working here, we were a small champagne brand in the United States with no stores of our own. Now we're sold in over 20 states, 5 countries and growing!
02
Brand Identity
A Project based on a lifestyle
Pantone 533C
Pantone 533C
Pantone 533C
Early on, I developed the visual look for this champagne. From label design to package design, from developing ads for print media to social media, directing and editing videos—I have played a key role in all aspects of developing the brand identity. That's just branding. I also helped develop how we were going to showcase our champagne at trade shows and events; made many sales presentations to account executives and VPs; developed POSM displays; designed magazine ads; and directed photography campaigns.
I'm proud of what we've accomplished together here at Louis Morette, but more than anything else, I'm proud of my ability to think outside the box when it comes to creating new ways of marketing products or services.
Website XI/UX Design
Social Media
The user experience is a reflection of the way the user interacts with our website. It's how the user feels about their time on your site, and it's what they remember when they leave. I spent a lot of time perfecting a positive emotion someone may have after leaving our website.
A good user experience includes easy-to-use navigation, fast loading speeds, and an entertaining or luxurious feel. The best user experiences are also fun and exciting!
Graphic Design
As a graphic designer, there is always room for creativity and originality. I've designed many pieces of work for this brand.
Content Creation I designed for social media, flyers, billboards, and POSM
As a graphic designer, there is always room for creativity and originality. I've designed many pieces of work for this brand. My experience with graphic design spans the full-range of brand identities, advertisements and marketing including print materials, web ads, logos, packaging and product design.
Trojan Pro
LOUIS Morette
Font
A look into the lifestyle of bubbles by the ocean.
03
Package Design
A Project based on a lifestyle
Shipping Box
Above demonstrates a shipping designed to hold a case of Champagne. Later used as a display in retail chain stores. I wanted to create a luxury look with colors and textures that give this wine the distinction of standing out. The bottle is clear glass with silver foil imprinted lettering. It has a matte label that features a brand logo with silver foil highlights, classic typeface and calligraphy, and gold foil trimming.
Label Design
FRONT
FRONT
The brut bottle is green glass with gold foil imprinted lettering. It has a matte label that features a brand logo with gold foil highlights, classic typeface and calligraphy, and gold foil trimming. The rose bottle is clear with rose gold foil lettering and trim.
04
Photography + Social Media
A Project based on a lifestyle
Lifestyle Shots
I am a photographer who specializes in capturing details and creating shots that are not only visually stunning, but also tell the story of my clients' unique lifestyles. I work with my clients to create the images they want, and then help them bring them to life on location. I am skilled in both photography and editing, so after we take the photos, I can make sure they are exactly what you envisioned.
05
Advertising
A Project based on a lifestyle
Billboards
I would design the overall ad concept that would be displayed across billboards, ranging from small to medium sized. Creating product content that would be used in many forms of advertising.
06
Billboards
Any necessary advertisements needed were directed by me. I am a graphic designer with a strong communication background and I can work well with others.
Presentations
A Project based on a lifestyle
Sales Materials
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
07
Websites
A Project based on a lifestyle
User Friendly
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
08
Email Templates
A Project based on a lifestyle
Templates designed for Campaigns.
Louis Morette has been a leader in the field of Champagne for years, and we're always trying to stay ahead of the curve. That's why I designed these templates for our subscription list, so we can keep you in the loop on all things Louis Morette.
We'll send out updates like:
-Awards we've won
-New line extensions
-Product knowledge and company background
-Other relevant news about our industry or company
09
Trade Shows/ Retail / On-Premise
A Project based on a lifestyle
Behind the scenes
The purpose of these materials is to attract the attention of buyers and retailers at the trade show or store. The goal is to make sure that your business stands out among other competitors.
Behind the scenes
The materials should be eye-catching and convey a message about what makes your business unique. For example, if your company specializes in luxury items then you should display high quality items on your table so that customers can easily identify what makes them special from other companies that sell similar products or services.
Demos
As a trade show booth designer, I would design booths at trade shows for our champagne using point of sale material. Material like pop-ups, table tents, pull-up banners, neckers, and much more to portray a message of upscale to buyers, retailers and wholesalers. This would also be displayed in retail store in some degree.