01
Hondurena Beers
A Project based on a lifestyle
I've been with Louis Morette since the beginning, and I've been the driving force behind its success. When I started working here, we were a small champagne brand in the United States with no stores of our own. Now we're sold in over 20 states, 5 countries and growing!
Early on, I developed the visual look for this champagne. From label design to package design, from developing ads for print media to social media, directing and editing videos—I have played a key role in all aspects of developing the brand identity.​ That's just branding. I also helped develop how we were going to showcase our champagne at trade shows and events; made many sales presentations to account executives and VPs; developed POSM displays; designed magazine ads; and directed photography campaigns.
I'm proud of what we've accomplished together here at Louis Morette, but more than anything else, I'm proud of my ability to think outside the box when it comes to creating new ways of marketing products or services.
The user experience is a reflection of the way the user interacts with our website. It's how the user feels about their time on your site, and it's what they remember when they leave. I spent a lot of time perfecting a positive emotion someone may have after leaving our website.
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A good user experience includes easy-to-use navigation, fast loading speeds, and an entertaining or luxurious feel. The best user experiences are also fun and exciting!
02
Brand Identity
A Project based on a lifestyle
Pantone 533C
Pantone 533C
Pantone 533C
Graphic Design
As a graphic designer, there is always room for creativity and originality. I've designed many pieces of work for this brand.
03
Content Creation I designed for social media, flyers, billboards, and POSM
Package Design
A Project based on a lifestyle
Shipping Box
Above demonstrates a shipping designed to hold a case of Champagne. Later used as a display in retail chain stores. I wanted to create a luxury look with colors and textures that give this wine the distinction of standing out.
The brut bottle is green glass with gold foil imprinted lettering. It has a matte label that features a brand logo with gold foil highlights, classic typeface and calligraphy, and gold foil trimming. The rose bottle is clear with rose gold foil lettering and trim.
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04
POSM
A Project based on a lifestyle
User Friendly
06
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
Presentations
A Project based on a lifestyle
Sales Materials
I would develop sales material that would be presented to V.P's, account managers, and retail chain buyers. My work was shared not only on a national level but on a global scale. I would include all information to help gain the trust and increase chances of closing the deal. An entertaining and knowledgeable approach. I designed it in such a way to look upscale and high end.
